Off into the cloud – Primark

Primark is an international retailer that offers the latest fashion, beauty and homeware to customers at the best value on the high street; put quite simply, “Amazing Fashion, Amazing Prices”. Primark was first established in 1969 and now has 390 stores, with over 16.5 million square feet of selling space, across 13 countries. Built around offering something for everyone, the store environment plays an important part in inspiring its customers and engaging them in the fun and fashion of Primark. A wide product range, large volumes of stock turnover and high customer frequency call for efficient processes along the entire value chain, particularly where HR processes are involved. In Austria, Primark has been working with the ATOSS Retail Solution since 2013 to plan and manage the working time of some 1,500 employees across five stores. The standard version of our solution meets workforce management and factors in all laws and regulations, as well as the complex collective bargaining agreement in place in the retail industry. 

Primark Austria is now moving to the ATOSS Cloud. Why is that? A highly secure IT infrastructure, less maintenance effort, automatic updates and rapid scalability in the event of further expansion. This enables the company to stay up to date while optimizing its costs at the same time. All full- and part-time employees use fingerprint terminals to record their working time. Target and actual times are compared automatically, and the billing data is sent directly to the BMD payroll system. Efficiency is also the order of the day when it comes to workforce scheduling. Every Primark store has its own HR department, which is also responsible for planning and managing the 200-300 active employees based there. The entire store supply chain – from goods reception, unpacking, intermediate storage and displaying the product, to the daily clear-up on the shop floor – is planned and scheduled with pinpoint accuracy. After all, even price-savvy consumers love a great shopping experience, which is something that Primark prides itself on. And we’re delighted to welcome Primark Austria to the ATOSS Cloud.

Source: ATOSS Customer Primark | ATOSS Annual Report 2020