House of Luxury – Braun Hamburg

Highlights at a glance

  • Digital workforce management solution for superior service quality
  • More self-determination for employees through self services
  • Transparency for management through detailed reports

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BRAUN Hamburg: over 120 designer and luxury labels, exceptional customer service and three stylish stores in prime city locations. The premium menswear retailer employs 120 highly qualified staff and is one of Hamburg’s long-established companies with truly venerable traditions. At the same time, BRAUN Hamburg is also pursuing an expansionary multi-channel strategy through its online shop and is now delivering to over 30 countries around the world. Uniqueness has been the key to success for the family-run company, which has virtually no equal in Germany or the rest of Europe. BRAUN Hamburg prides itself on its exclusive range, impeccable advice and in-house tailor’s studio. 

We want to offer our customers truly exceptional shopping experiences. Our workforce management solution supports us in organizing daily business in such a manner that our service quality will always be just as unique as our product range – now and in future.


Lars Braun
Managing Director, BRAUN Hamburg

The company decided to introduce a digital workforce management solution in order to maintain its high service quality over the long term. The brief was clear: to achieve transparency and efficiency in working time and a flexible, cost-effective HR system in day-to-day business. The cloud-based ATOSS Time Control with an interface to the DATEV payroll accounting system met expectations across the board. Staff now record working times using their fingerprint and cutting-edge terminals from our partner Datafox. Actual working times and absences due to annual or sick leave can be seen in real time, enabling store managers to manage personnel flexibly in response to the business's service demands. Self services allow staff to get an overview of their personal time data and duty plans at all times, while management can access standard evaluations such as absence statistics and personnel cost trends all in the same place at the touch of a button. These state-of-the-art working arrangements and the company-wide transparency are laying the ideal foundations for the next chapter of a unique success story. Because standing still has never been an option at BRAUN Hamburg.

Source: ATOSS Customer Braun Hamburg | ATOSS Annual Report 2019